Just a few things I like…
“Body Ritual among the Nacirema” by Horace Mann is a good read.
Relatedly, from toothpastefordinner:
As Margaret Atwood writes in The Age of Lead, “An interest in the clothing of the present is frivolity, an interest in the clothing of the past is archaeology…”
Somewhat relatedly, “[Eric John Ernest] Hobsbawm’s interests is the development of traditions. His work is a study of their social construction in the context of the nation state. He argues that many traditions are invented by national elites to justify the existence and importance of their respective nation states.” (From Wikipedia. See also Hobsbawn, Eric and Terence Ranger (eds.). The Invention of Tradition. Cambridge; New York: Cambridge University Press. 1983.)
And, of course, Eva Mackey does a stellar job of interrogating US and Canadian culture(s) and cultural hang-ups on land and territory!